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The Safe Word is PINEAPPLE! cover

  • eBook Edition
    • 978-1-03-831682-0
    • epub, pdf files
  • Paperback Edition
    • 978-1-03-831680-6
    • 5.5 x 8.5 inches
    • Black & White interior
    • 174 pages
  • Hardcover Edition
    • 978-1-03-831681-3
    • 5.5 x 8.5 inches
    • Black & White interior
    • 174 pages
  • Keywords
    • Nervous breakdown,
    • Mental health crisis,
    • Short-term psychosis,
    • Work burnout,
    • Mental health care in Canada,
    • Paranoia and delusions,
    • Memoir on mental health

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The Safe Word is PINEAPPLE!
Mayor to Manic - My Journey Through Crazy
by Gerry Taft


A creepy club. A sketchy fast food restaurant. Ultra wealth and urban poverty. A weird night during a political conference in Vancouver turns author Gerry Taft's life—and mind—inside out. Believing he’s about to die, with visions of good and evil conspiring around him, Gerry writes a contract to extend his life. He navigates this sudden psychosis and paranoia by posting about it on social media in real time—and running down the street with his daughter. The Safe Word Is PINEAPPLE! is the true story of an epic meltdown with real world consequences and important lessons. Part memoir, part social commentary, Gerry uses his lived experience as a framework to discuss—and offer solutions to—the many failings in our society. The Safe Word Is PINEAPPLE! is a call to embrace shared values, have honest conversations, increase personal power, and decrease the pull of polarization. Proceeds from the book will be directed to increase capacity for mental health supports in rural communities—especially Invermere.


Gerry Taft photo

Gerry Taft is a long-serving town councillor, businessperson, and realtor. He was elected mayor of his hometown of Invermere, BC when he was 26. He served as mayor for ten years and is still on Invermere town council. The Safe Word Is PINEAPPLE! is his first book. Gerry hopes it will help increase the understanding of, and decrease stigma about, work-related burnout and psychosis, while stimulating conversations around improving society and calling bullshit on broken bureaucratic systems. Gerry lives in Invermere, BC, with his wife and their two cute, goofy, and amazing kids. For more information and to connect with the author (or to buy a house in Invermere), visit: thesafewordispineapple.com or gerrytaft.ca


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