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Play For Profit
The Correlation Between Sports and Business
by Christopher Dedeyan and Matthieu Dubreucq

What’s one of the most important things someone can do to improve their success in the business world? Believe it or not, it’s physical exercise. But why should someone turn to sports if they want to be more successful in business? And what if they’ve never been very physically active before and now have no idea where to start? Unlike other books about exercise, Play for Profit isn’t a step-by-step guide on how to lose weight. Christopher Dedeyan and Matthieu Dubreucq instead promote the benefits of a healthy lifestyle and help the reader assess how sports and exercise can improve their business—and even other aspects of their life. With a personable and friendly style, Christopher and Matthieu demonstrate that: • sports and fitness are great ways to learn important lessons that are applicable to the business world, such as learning from failure and managing a team toward success. • exercise makes your body and mind feel more energized and focused. • many successful businesspeople have worked physical activity into their weekly and even daily routines. Using examples ranging from personal anecdotes to famous and successful businesspeople, Christopher and Matthieu show us in Play for Profit that investing in your health will maximize your wealth.

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Christopher Dedeyan and Matthieu Dubreucq photo

Christopher Dedeyan was originally a real estate broker that found his calling after being invited to speak publicly about his success in business while having dyslexia. He changed his focus to becoming a professional speaker and peak performance coach in 2017 and hasn’t looked back. Now, he is part of the Canadian Association of Professional Speakers, and his lifelong goal is to help individuals reach their full potentials in both their businesses and personal lives. Matthieu Dubreucq has twenty-two years of experience as a skiing, sailing, and CrossFit coach, working with people of varying skill levels from beginners to world-class athletes. He is a business owner of multiple companies, including gyms and equipment companies. During the last ten years, he has traveled the world to teach CrossFit coaches, and he is currently a Flowmaster and Mentor for CrossFit HQ. He has previously published a children’s book in 2022, Let’s Run – Allons Courir, and has been an article writer for Workout Mag since 2018.


Christopher Dedeyan
Matthieu Dubreucq
Gregory Kaladjian

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