Business & Economics, Public Relations
by Gabor Forgacs
If you ever stayed or worked at a hotel, this book will take you to familiar places. The journey of an international hotelier is told through several stories, offering a peek behind the scenes. It also paints a picture of life in socialist Hungary ...
Helping You Come out on Top in Today’s Media Landscape by Phil Gaudreau and Stephen Heckbert
Ask 100 different people about their opinion of the news these days and you might hear 100 different answers. The only certainty: everyone has an opinion. At a time where the news industry is changing rapidly, and the pace of communication is ...
Who are These People and Why are They Yelling at me?
The Art and Science of Managing Large Angry Public Meetings by David R. Hardy
Have you ever had to speak in a public meeting about your company’s or agencies plans, projects or programs? Have you attended a public meeting where people’s emotions were high? Do you want to learn how professional meeting facilitators deliver ...
The 6 Relationships of Highly Effective Organizations
by Dale Harley
What is it that separates great organizations from average organizations? The simple answer is “relationships”, or more specifically, how organizations manage their relationships with their key stakeholders. Over the past thirty-five years as a ...
A Guide To Connecting by Eduardo del Buey
SPOKESPERSONRY EXPLORES THE DO’S AND DON’T’S OF PROFESSIONAL “SPOKESPERSONRY” -- THE ART OF BEING A SPOKESPERSON. IT LOOKS AT A NUMBER OF CASES WHERE SPOKESPERSONS AND THEIR ORGANIZATIONS HAVE DONE SOMETHING WRONG OR DONE SOMETHING RIGHT -- ANALYZES ...
by Eduardo del Buey
Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and dont's of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization ...