Business & Economics, Public Relations
by Dale Harley
What is it that separates great organizations from average organizations? The simple answer is “relationships”, or more specifically, how organizations manage their relationships with their key stakeholders. Over the past thirty-five years as a ...
A Guide To Connecting by Eduardo del Buey
SPOKESPERSONRY EXPLORES THE DO’S AND DON’T’S OF PROFESSIONAL “SPOKESPERSONRY” -- THE ART OF BEING A SPOKESPERSON. IT LOOKS AT A NUMBER OF CASES WHERE SPOKESPERSONS AND THEIR ORGANIZATIONS HAVE DONE SOMETHING WRONG OR DONE SOMETHING RIGHT -- ANALYZES ...
Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and dont's of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization ...