-
Paperback Edition
- 978-1-5255-6641-7
- 5.0 x 8.0 inches
- Black & White interior
- 108 pages
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Hardcover Edition
- 978-1-5255-6640-0
- 5.0 x 8.0 inches
- Black & White interior
- 108 pages
- Keywords
- Being interviewed,
- Press release,
- Media release,
- Managing media,
- Preparing for interview,
- Mitigating bad press,
- Get media coverage
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Headliner
Helping You Come out on Top in Today’s Media Landscape
by
Phil Gaudreau
and
Stephen Heckbert
Ask 100 different people about their opinion of the news these days and you might hear 100 different answers. The only certainty: everyone has an opinion. At a time where the news industry is changing rapidly, and the pace of communication is accelerating, you may find it challenging to capture the media's attention when you need to. Headliner is for those of us who want to better understand, and be understood, through effective communication.
"Stephen combines a razor-sharp intellect with an intuitive understanding of every client's communications challenges and opportunities. He is also a truly amazing instructor, which is undoubtedly due to his leadership abilities." —John Delacourt, Vice President and Group Leader, Hill + Knowlton Strategies “I would strongly recommend Phil Gaudreau to anyone who is trying to communicate their real business purpose to others. Phil genuinely cares about my business and has invested the time to truly understand what I am all about. His efforts have always exceeded my expectations and I appreciate his commitment to my success.” —Dave Neely, D.K. Neely & Associates
About Phil Gaudreau Phil Gaudreau believes everyone has a story that matters, yet not everyone knows it nor do they know how to tell that story well. In 2013, Phil and his wife founded their own consulting practice–Make it Matter Media–to bring the stories of people and businesses to life through effective, personalized, and thoughtful marketing and public relations. In addition to consulting, Phil has been directly employed as a communications professional at two different higher education institutions working on internal communications, media relations, crisis communications, and just about any other kind of communications you can imagine. Phil is a past Director on the board of the Canadian Public Relations Society, Ottawa-Gatineau chapter. About Stephen Heckbert, APR, MJ Stephen Heckbert has more than 20 years of experience in strategic communications, media training, public and media relations, media analysis, marketing, writing, and project management. A 2011 Excellence in Teaching Award winner at Algonquin, and a 2003 honouree as one of Ottawa’s “40 Under 40” by the Ottawa Business Journal, Mr. Heckbert has provided strategic communications advice and counsel to many senior executives and high-ranking public servants. An accredited public relations practitioner, he is the former president of the Canadian Public Relations Society in Ottawa-Gatineau. He is also a past member of the board of directors of the Canadian Organization for Development through Education and the International Book Bank, as well as the Gloucester Soccer Association and a past chair of the Gloucester Dragons Soccer Club. He has presented on crisis communications, on public engagement strategy and practice, on corporate reputation and expectations management, and on working with political staff in a government environment.
Contributors
- Author
- Phil Gaudreau
- Author
- Stephen Heckbert
What People are Saying
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