ThinkBlink Manifesto
Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye
by Jean-Pierre Lacroix

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In an increasingly competitive market, it’s harder and harder to stand out. But by reaching consumers on an emotional level, we can make a lasting, impactful connection in little more than the blink of an eye. This is the idea at the heart of the ThinkBlink Manifesto. With abundance of stores, products on retail shelves and website pages teeming with choices, never has the need to make your brand stand out been more urgent. Studies reveal that consumers make these choices on emotional impulse rather than through calculated weighing of a product’s pros and cons. Drawing on a wealth of real-world examples, the ThinkBlink Manifesto demonstrates how to transform your brand using the power of emotional connection, including… • Building a compelling brand “story” that resonates with your target consumer • Drawing on the power of color, shape, and other elements of emotive brand design • Building a community around your brand and cultivating your consumers’ sense of belonging • Accurately assessing consumer sentiment and loyalty to your brand • Anticipating emerging trends and tools in building consumers’ emotional investment in your brand, including AI and machine learning Thorough, compelling, and irrefutably convincing, the ThinkBlink Manifesto is essential reading for anyone looking to distinguish their brand and cultivate a loyal and invested consumer base.

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"Building an emotionally charged community begins with authenticity and meaningful engagement. Social media isn’t just a platform for content—it’s a place to create connections that make people feel valued, heard, and understood. This book perfectly captures how intentional storytelling and real-time interactions can transform audiences into loyal communities." —Regina DeMars, Content Marketing & Social Media Director at FNBO "In a world where choices abound, 'THINKBLINK' illuminates the path to forging deep, lasting emotional bonds with consumers. JP's insights not only challenge conventional branding wisdom but also inspire marketers to embrace bold, innovative strategies that resonate and can be amplified, in the blink of an eye.”  —Tony Chapman, Host of Chatter that Matters, Founder of Chatter AI “Emotions play a critical role in brand building, but not in the way most marketers think. ThinkBlink reveals the real power of emotions in shaping brand perception and driving choice. It’s not about love; it’s about impact. A must-read for anyone serious about designing brands that stick in consumers’ minds and drive choice in the moments that matter.” —Gera Nevolovich, Hotspex

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Jean-Pierre Lacroix is President of Shikatani Lacroix Design (SLD.com), a global branding firm specializing in transforming customer experiences for financial institutions, retailers and consumer package goods marketers. With a thorough background in graphic design and strategic foresight, Lacroix is a future-focused innovator who has been instrumental in assisting brands of all kinds to remain relevant. He is part of the Registered Graphic Designers of Ontario and has served as vice-president of the Society of Environmental Graphic Designers and sat on the boards of both the Packaging Association of Canada and a member of the Association of Professional Futurists. Coauthor of the best-selling book The Business of Graphic Design and author of The Belonging Experience and Desire by Design, Lacroix has been running design firms for the past forty-five years, the last thirty-five of them at his firm, SLD, helping manage the transformation of major organizations around the world. Outside of his writing and work, Lacroix enjoys painting and jogging. When he isn’t spending time at his offices in Toronto and Shanghai, he lives in Toronto with his wife, Jo-Ann, with whom he shares a daughter, Anne-Marie, grandson, Marcus-Nathan, and son-in-law, Nick. Interested in getting in touch? Check out www.sld.com, visit Jean-Pierre’s LinkedIn page at www.linkedin.com/in/jeanpierrelacroix/, or follow him @JopJeap on X.

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Jean-Pierre Lacroix