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AIM FOR IT cover

  • Paperback Edition
    • 978-1-03-916298-3
    • 5.0 x 8.0 inches
    • Black & White interior
    • 252 pages
  • Hardcover Edition
    • 978-1-03-916299-0
    • 5.0 x 8.0 inches
    • Black & White interior
    • 252 pages
  • Keywords
    • Getting ahead in business,
    • Achieving professional success,
    • Developing a career,
    • Finding a career,
    • Achieving goals,
    • Career guide,
    • Career advice

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Fast-track Your Way to Success through Awareness, Intention, and Motivation
by Alp Bora

Out of all the things you learned in school, did anyone teach you how to be successful in a corporate setting? There was no mention of how to evaluate career goals, set a personal brand, or take advantage of interpersonal networks. Doing what engineers do best, Alp created a framework that gives you the tools for success that you didn’t receive in college. AIM FOR IT: Fast Track Your Way to Success through Awareness, Intention, and Motivation is a step-by-step guide designed to teach you Alp’s three-part system: • Awareness: Understanding where you currently are and where you want to go • Intention: Determining how to get to your goal • Motivation: Identifying what will get you up in the mornings to achieve your goal In the pages of AIM FOR IT, you will learn how to implement these principles into your daily life. Written in relatable real-world terms, AIM FOR IT is easy to understand and implement no matter where you are on your career path. Each chapter breaks down the AIM process into a road map of skills that will make a difference in how you approach success and planning for the future.

“No One Becomes An Astronaut By Accident” — Never Eat Alone - Keith Ferrazzi

Alp Bora photo

Alp Bora is the founder and CEO of Alp Bora & Co., an independent think tank and consulting organization providing advisory, speaking, and coaching services in the areas of mining & metals, sustainability, and leadership. Connect with him at


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