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Hard Open cover

  • eBook Edition
  • Paperback Edition
    • 978-1-03-911561-3
    • 6.0 x 9.0 inches
    • Black & White interior
    • 138 pages
  • Hardcover Edition
    • 978-1-03-911562-0
    • 6.0 x 9.0 inches
    • Black & White interior
    • 138 pages
  • Keywords
    • Jeff Lewis,
    • Memoir,
    • Business expertise,
    • Entrepreneurship,
    • Business decision-making,
    • Business partnerships,
    • Business success

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Hard Open
The Cost of Mistakes
by Jeff Lewis

Do you have an idea for a business, but don’t know how to get started? Have you started a business, but have sort of lost your way? Has your business run into financial trouble? Are your business finances bleeding into your personal life? Hard Open offers one entrepreneur’s personal journey through the harsh realities of the small business world. Jeff Lewis shares the lessons he learned first-hand and candidly discusses the risks he took and the costly mistakes he made, which almost cost him everything. The anecdotes throughout this account provide a very personal and engaging text that reveals the author’s resilience, humility, and deep sense of integrity. Throughout each episode, the author offers his unique guidance for business planning and structuring, wealth growth and management, and financial protection that applies to a wide range of occupations—health-care professionals, tradespeople, independent contractors, and a host of other occupations. The advice approach ranges, but it is grounded in vigilance and in good sense. So, whether you’ve subscribed to a get-rich-quick scheme, been scammed by a crafty con artist, failed to submit taxes to the Canadian government, or just need some practical advice to get things sorted out or started right, this text offers easy-to-understand counsel and hope for a successful business enterprise.

"It was hard to read how these mistakes impacted Jeff's business and life. His honesty of how his mistakes effected him brought me to tears, enraged me, and lifted me up. Jeff has a pure entrepreneur's spirit. Anyone looking to open a business should not only read this book, but have it readily available to prepare them for success." - Julie Jariott

As an experience hockey player, hockey trainer, real estate developer, orthotics professional, and even Dragons’ Den contestant, Jeff Lewis has accumulated a massive amount of knowledge and expertise. In this memoir, Jeff has woven that experience with his father’s advice to “never sell your name,” crafting a cautionary text for entrepreneurs and independent business owners. While becoming an entrepreneur seemed natural to Jeff, his university degree and postgraduate designation as a Pedorthist didn’t prepare him for the many pitfalls and obstacles that exist in the business world. Having struggled through the entrepreneurial mire, Jeff has come out on the other side, and he currently runs a successful pedorthics practice in London, Ontario, Canada. Jeff lives in London, Ontario, with his wife and two daughters


Jeff Lewis
Judie Land
Marc Hodgkinson

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