Isn’t it ironic that information about healthy living is in such abundance yet people are more confused than ever? In excess of 80% of today’s healthcare costs are spent treating chronic diseases like diabetes, hypertension, high cholesterol, heart disease, cancer, and obesity. This is a function of our modern society, characterized by Overnutrition, Under-activity, Circadian rhythm disruption, and a Hectic and stressful lifestyle—or OUCH—unlike any we’ve seen before.

In OUCH! The Pain of Modern Civilization, authors Dr. Ajay Issar and Alka Issar offer a four-factor model of chronic disease that not only links these behaviours with their physical consequences, but explains in detail the means of assailing them. Here is a practical, personalized approach aimed at health promotion and shared compellingly by way of case studies, recipes, and advice for exercise and creating structure in your day. This book clarifies common myths about chronic disease and extends tools readers can employ in their own war against OUCH.

OUCH! The Pain of Modern Civilization is unique for its consideration of the person as a whole and its prescription of timeless and proven solutions for optimal health. This book is for anyone who cares about their well-being, including individuals who are already suffering from a chronic disease and those who are keen to avoid them.

Dr. Ajay Issar has been practicing medicine for over thirty years and has counselled many patients over the course of his career. Alka Issar is a certified project manager and a lifestyle educator. With OUCH! The Pain of Modern Civilization, the pair combine their expertise to produce a step-by-step guide for improving our health, including advice on how much to eat, what to eat, when to eat, how to cook, and how to tie all these smart, novel healthful-living efforts into a manageable strategy.