The International Business Culture Pathfinder
A Practical Guide to Navigating Cultural Differences in Global Markets
by Marvin Hough

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Knowing how to conduct yourself when traveling abroad for business, academic, government, or non-profit purposes is vital to success. However, finding concise, accurate, and up-to-date information on various countries can often be an onerous task. Enter The International Business Culture Pathfinder, a compendium of succinct business culture guides for eleven countries, including: • Brazil • Canada • China • India • Indonesia • Mexico • Nigeria • South Africa • South Korea • United Arab Emirates • Vietnam Each guide provides an overview of the country’s business environment and cultural characteristics as well as tactics and strategies that businesspeople should consider as they plan to do business. Practical case scenarios that demonstrate the impact of culture on business are also presented for each market. The topics covered include everything from negotiations to gender roles, religion, gift-giving, communication styles, relationships, dress, management styles, and time management.

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"These country guides contain invaluable information for anybody who is actively involved in (or studying) international trade. What I find particularly useful in Marvin's guides are the real-life case studies which add so much depth, texture and practical insight. Reading these, you realize that Marvin has 'been there and done that." —Keith Warburton, CEO, Global Business Culture

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Marvin Hough spent 30 years working with Export Development Canada (EDC), Canada’s official export credit agency. During that time, he served in many capacities, including regional vice president for Asia and Latin America. In addition to various positions in Ottawa, Toronto, and Vancouver, Marvin played a key role in representing EDC in overseas markets and had assignments in New Delhi, Beijing, and Mexico City. Since retiring from EDC, Marvin has taught international business at the Telfer School of Management at the University of Ottawa and has served on various boards, including the Canada-India Business Council and the Hong Kong Canada Business Association. He currently serves as a director at the Canadian International Council and on the Program Advisory Committee for International Business at Centennial College. He also operates Marvin Hough International Research and Analysis Limited (www.miraservices.ca), which provides international research and analysis services to Canadian companies and government agencies focused on strategic markets including India, China, and Mexico. A native of Edmonton, Alberta, Mr. Hough now lives in Ottawa, ON, with his wife, Genoveva.

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Contributors

Author

Marvin Hough

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