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7 Steps to a Better Portfolio cover

  • Paperback Edition
    • 978-1-03-916663-9
    • 7.0 x 10.0 inches
    • Black & White interior
    • 184 pages
  • Hardcover Edition
    • 978-1-03-916664-6
    • 7.0 x 10.0 inches
    • Black & White interior
    • 184 pages
  • Keywords
    • Edward Goodfellow,
    • Investment strategy,
    • Successful investing,
    • Financial planning,
    • Investment management,
    • Portfolio strategy,
    • Pension-style investing

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7 Steps to a Better Portfolio
by Edward James Goodfellow

WE ARE ALL LOOKING FOR AN ANSWER. Lose weight, be happier, get a promotion at work, become a better parent, get the most out of life. We are all seeking a solution or direction, on how to make something better. Investing is no different. To some, investing solutions may be about timing markets, picking stocks, or finding the next Apple or Warren Buffett. 7 Steps takes a different approach and focuses on creating a portfolio process and structure to improve the odds of long-term investment success. 7 Steps: 1. Allocate across global capital markets 2. Diversify broadly within markets 3. Focus on higher expected returns 4. Utilize financial science 5. Manage strategy risk 6. Manage investment choice risk 7. Manage costs and taxes 7 Steps examines important investment variables that investors control to better manage the variables they don’t control. 7 Steps is an investment decision making framework to help investors be more accountable, build emotional resilience, encourage forward thinking, and instil confidence as they journey into the uncertain world of investing.

Edward James Goodfellow photo

EDWARD GOODFELLOW is an Associate Portfolio Manager at PI Financial Corp. Associate faculty at Royal Roads University, and a sessional lecturer for CPA Western School of Business. Edward is a Chartered Professional Accountant, a Chartered Financial Analyst, a Certified Financial Planner of Canada, and a member of the Victoria Estate Planning Council.


Edward James Goodfellow

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