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Misfit Thinking cover

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  • 372 pages
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  • 372 pages
  • 6.0 x 9.0 inches

Design thinking, Corporate problem solving, Effective leadership, Designing teams, Creative solutions, Diversity in teams, Change management

Misfit Thinking
Using Design Thinking to Energize Innovation and Creativity
by R. Gordon Bennett

Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovative in order to actually solve problems, creatively. It is a thorough exploration of and practical guide to Design Thinking for industry, government, military, and non-governmental organizations.

With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines—and even in daily life—can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition.

You’ll find practical suggestions along the way, and a wealth of stories and tips for how to:

become more creative

energize an innovation mentality

become a design thinker

create a design team

generate ideas, and

chart a way forward

Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike.

Dr. R.G. Bennett is an army officer, entrepreneur, and a consultant, facilitator, and researcher of design thinking methodologies and practices. During his military career, he has held various command positions where design thinking enabled improved training, reduced costs, better used resources, and provided solutions to a wide variety of military problems.

He has extensive experience in applying design thinking with NGOs, private sector businesses, educational institutions, and professional trade associations. He has been published in both the popular press and academic journals on topics relating to business, innovation, and leadership. He holds a variety of academic and professional qualifications ranging from a Red Seal Endorsement in the trades to a Doctor of Business Administration Degree.


R. Gordon Bennett

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