The Great Transition
The Emergence Of Unconventional Leadership
by George Minakakis

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We’ve all heard of the Great Depression. Many of us went through the Great Recession. Now, whether we know it or not, all of us are taking part in the Great Transition—a state of unpredictability and change driven by technology and consumers. The speed of which in the coming decade, will be unprecedented. It is already disrupting social, economic and political order. Career and business lives, in all industries, are being equally challenged to change and adapt faster. The rules have changed and will continue to evolve, making it much more difficult to transition from the old economy to the new one. The leaders who are driving this change are unconventional; that’s why they can disrupt entire industries, sometimes seemingly overnight. This book is a much-needed prescription on how to transition your leadership skills and business to become unconventionally competitive. Unconventional leadership today isn’t about thinking out of the box; it is about how to compete outside the box. Here’s the catch, there’s only a small window of time to adapt and successfully transition into that unconventional arena where we compete for jobs and business growth. There are valuable lessons to be learned by understanding how some small companies have lasted hundreds of years and a small handful for over one thousand years, through all kinds of disruptions—social, political, economic, technological, and environmental. You will learn how to build a different kind of company, through the five disciplines of growth, the reliability quotient, and the COST principles, all of which will lead you to a higher level of competitive performance and resilience to threats. The Great Transition offers a groundbreaking view of leadership and how to participate in this new economy. Join business leader and author George Minakakis as he shares the leadership skills and competencies required to succeed in the new economy.

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"This Book Offers Strong Lessons To Guide Leaders With A Prescription On How To Challenge, Compete And Survive In The New Economy."

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George Minakakis is experienced in real-world tasks focused on brand development and leadership of globally recognized brands. He has worked in Canada, the United States, Hong Kong and China. George spent over three years in China building LensCrafters for Luxottica, which he worked with for 18 years. Prior to that he worked for Pepsico Food Services, which is now YUM Brands. During his executive tenure he led multiple retail brands as a CEO and as country general manager. His executive general management experience earned over the years has given him strong insights on rebuilding brands, launching new ones in foreign countries, acquisitions, mergers and turnarounds. His background includes entrepreneurship, corporate and franchise operations. After a successful career, he turned his focus on working with private equity both as an advisor and a CEO partner, in addition to consulting. He’s frequently interviewed by the media for his perspective on branding, leadership, business development and turnaround strategies. He authored his first book in 2013, Last Retailer Standing: Relevant Leadership, Relevant Brand . George is also a keynote speaker to businesses that want to strengthen their organizational performance. You can contact George at gminakakis@inceptionretailgroup .com and if you are also interested in his views about various aspects of business, you can follow him at https://www .georgeminakakis .com

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Contributors

Author

George Minakakis

Editor

Janice Dyer

Illustrator

CYANARA DESIGN CO.

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