Business & Economics, Corporate & Business History
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PharmaChoice Canada Story
The Magic in the Numbers! by Calvin LeRoux
How does a banner go from 26 independent pharmacists in Atlantic Canada to 1100+ across the country and $3 billion in retail sales? With a bit of guts, powerful relationships with people around Canada, and a steadfast focus on what matters:...
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Generation C
The Confluence Marketing at the Era of Connected Consumers by Raymond Morin
Since the 2008 recession, people's confidence in institutions has been in decline. We’re now far more interested in the recommendations of our peers than in traditional forms of advertising and marketing. With our daily use of the Internet and...
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