Business & Economics, Marketing
-
The Storytelling Salesman
Enriching Tales for Better Business by James "Jimmy Van" VanderLinden
These stories from the business world are for professionals looking to improve at work. Is your business failing to live up to expectations? Stuck in an unsatisfying job with seemingly nowhere to go? Do you manage people—or aspire to? Drawing on...
-
Digital Agency Owners’ Handbook
Tactics to Supercharge Your Revenue and Performance for Clients by Vineesh Sandhir and Roberto Alvarado
Are you a digital marketing agency owner looking to take your business to the next level? To maximize the online potential and earnings for your agency, you need to know what to do, how to do it, and how to stay one step ahead of the game; that’s...
-
Digital Minds
A Strategic Approach to Connecting and Engaging with Your Customers Online by WSI World
In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and...
-
Street Smart Network Building 2nd Edition
Build a Business That Thrives in Any Economy by Andre Abouzeid
Street-Smart Network Building: Build a Business that Thrives in any Economy, Second Edition is an invaluable resource for anyone who wants to build a successful home-based business or establish a second income opportunity. While the focus is on...
-
Build Your Brand, Unleash Your WOW!
10 Dazzling Ways to Take Your Personal and Business Brand From Invisible to Wow! by Murali Murthy
"Building a brand can be confusing but Murali explains it all with granular clarity. In 10 clearly laid-out chapters, with 10 tips in each and 10 examples of brands that got it right." - MARSHALL GOLDSMITH, NEW YORK TIMES AND WALL STREET JOURNAL...
-
Volunteer Fundraising Simplified
How to Raise Money for a Cause You Love by Perley-Ann Friedman
Volunteer Fundraising Simplified breaks fundraising down into basic steps so anyone can be a volunteer fundraiser, make a tremendous difference to a nonprofit, with the added bonus of feeling great about doing it. Topics include engaging...
-
The Anti-Marketing Manifesto
How to Sell Without Being a Sellout by Michelle Lopez Boggs
DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted,...
-
Generation C
The Confluence Marketing at the Era of Connected Consumers by Raymond Morin
Since the 2008 recession, people's confidence in institutions has been in decline. We’re now far more interested in the recommendations of our peers than in traditional forms of advertising and marketing. With our daily use of the Internet and...
-
Entrepreneurial Essentials:
Unconventional Business Wisdom and Bold Tactics by James D. Roumeliotis
A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and...
-
