Inside the Box
Mastering Internal Product Management
by Ilana J. Sprongl

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When we talk about managing products internally, we’re exploring a special area of product management that requires unique skills and know-how. Managing products for internal teams is a whole different game. It is less about market trends and more about meeting colleagues' needs. Product managers need practical ways to keep everyone happy and ensure that their products actually improve operations. In this lively guide, Ilana Sprongl tackles issues like driving innovation in resource-constrained environments and ensuring that internal tools remain relevant and user-friendly amidst changing organizational needs. She offers practical, implementable advice on how to improve internal product management and collaborate effectively across departments. This guide provides a view into the unique challenges of managing internal products, from understanding diverse internal customer needs to developing strategic roadmaps and aligning them with organizational goals. Whether you're balancing stakeholder demands or navigating organizational politics, Inside the Box provides pragmatic strategies and tools to ensure internal products deliver maximum value. With real-life case studies, practical advice, and proven techniques, it equips product managers to create user-friendly internal products that inspire collaboration, improve decision-making, and foster continuous innovation in any organization. It’s an essential resource for any product manager focused on driving efficiency and success from the inside out.

www.ilanajsprongl.com

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Congratulations to Ilana, she has written an important book on the role of the internal product manager. It’s well thought out, has an engaging tone andprovides many lived experiences and points to ponder. Well worth the time to read it and a very important topic that many organizations need to understand aswe shift from delivering projects to running products internally. —Gordon Sandford | Partner - Transformation

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Ilana Sprongl has 30+ years of experience in the software industry, working at the intersection of product management, delivery, and strategy. She’s led large-scale projects across multiple industries, giving her a deep understanding of how internal products drive success in complex organizations. She’s been heavily involved in agile transformation and internal tool development, giving her firsthand insight into internal product managers' unique challenges. She’s also built change management structures and delivery frameworks that directly improve the adoption and effectiveness of internal products. She understands what works, what doesn’t, and how to manage internal tools effectively—and now you can, too!

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Contributors

Author

Ilana J. Sprongl

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FriesenPress Editions

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