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Entertainment-education for Health Behaviour Change cover

1. eBook Edition

Vaccination awareness, Dance and drama, Traditional learning, Global development, West Africa, HIV/AIDS awareness, Polio vaccine

Entertainment-education for Health Behaviour Change
by Chima E. Onuekwe

Entertainment-education methods have been used for centuries to impart knowledge, traditions, and moral guidance. Today, researchers are discovering the power of entertainment-education strategies to affect the outcomes of socio-political and economic development programmes including health and education.

Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategies for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world.

Peer Reviewers

Professor Lucia Dura of the University of Texas at El Paso, USA; John Riber of Media Development International, Tanzania; Dr. Akashorun Lekkan, Lagos State University, Ojo, Nigeria; Dr. Julita C. Maradzika, Health Promotion specialist, University of Zimbabwe; Dr. Chinyere Okam, Theatre for Development specialist; and Dr. Okidu Onjefu, Development Communication specialist, Caleb University, Lagos, Nigeria.

Chima E. Onuekwe photo

Chima E. Onuekwe, PhD. is a communication specialist with a bias for health behaviour change communication and promotion focusing on entertainment-education strategies and programmes. He has studied and worked around the world, including at Harvard University, Boston; New York University, NY; Johns Hopkins University, Baltimore; and Centres for Disease Prevention and Control (CDC), Atlanta; all in the United States. He completed his doctorate studies in development communication at the prestigious Ahmadu Bello University, Zaria under the supervision of professors Samuel Kafewo, Jenks Okwori and Oga Steve Abah with tutorial guidance by Professor Arvind Singhal of the University of Texas, El Paso, USA. Currently, he works for the World Health Organization on communication for public health emergencies, immunisation, polio eradication and health promotion. His research interest covers entertainment – education, health communication for behaviour change and promotion. He has applied entertainment-education with evidence-based results in Nigeria, Pakistan and Syrian Arab Republic. He has published a number of research papers on peers reviewed journals.


Chima E. Onuekwe

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